RANKED: 2024 AMERICA’S MOST TRUSTED COUNTERTOP TOASTER BRAND
What are the Best Countertop Toaster Brands?
Choosing the right toaster is essential in achieving perfectly toasted bread every time. A toaster is a staple kitchen appliance designed to deliver crispy and golden results, catering to individual preferences. It plays an essential role in enhancing the breakfast experience.
Toasters come in various models, each tailored for specific toasting needs. Some offer basic functionality for toasting bread slices, while others have additional slots for multiple slices or specialty settings for bagels and pastries. Some toasters feature adjustable browning levels for customizable toasting.
Trust in the brand's reputation is a focal point when consumers select a toaster. They look for brands known for their precision, reliability, and durability.
The 2024 America’s Most Trusted Study
Since its inception more than a decade ago, America's Most Trusted® has been a cornerstone in aiding brands to fathom the impact of trust on consumer shopping behavior. Understanding the profound connection between consumer trust and business outcomes is paramount for successful brands. Widely acknowledged as the definitive measure of brand trust, it is eagerly anticipated each year, with updated results released in January.
The term "brand trust" refers to a customer's belief in a brand's ability to meet its obligations. Building brand trust with customers is crucial to ensuring their continued loyalty. Customers are more likely to purchase and recommend a toaster brand that they trust when they trust it. In addition to building customer loyalty, brand trust helps to build customer loyalty as customers are more likely to remain loyal to the toaster brand they trust.
Annually, Lifestory Research publishes the latest outcomes of the America’s Most Trusted® study. We conduct more than 75 targeted product studies each year, gathering insights from thousands of respondents about their perceptions and interactions with various brand products. Employing our rigorously validated Net Trust Quotient Score, the study quantifies the level of trust individuals place in specific brands when making product choices.
As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top toaster brands people trust the most? To answer this question, the top toaster brands were rated in the America’s Most Trusted Study. The study aims to identify the toaster brands people trust the most by asking them to rate each brand within the product category.
2024 America’s Most Trusted Countertop Toaster Brand
The Lifestory Research 2024 America’s Most Trusted® Toaster Study found KitchenAid to be the most trusted brand among people considering the purchase of a toaster. With the Net Trust Quotient Score of 114.8, KitchenAid had the highest trust rating among the most popular toaster brands.
The Lifestory Research 2024 America’s Most Trusted® Toaster ranking is based on 3,409 opinions of people surveyed in the United States over the last 12 months. KitchenAid received the best reviews and trust ratings among the most popular toaster brands as judged by consumers.
Brands included in the final ranking were nationally determined by people who indicated they were actively shopping for a toaster. KitchenAid, Cuisinart, Breville, Oster, Black+Decker, Hamilton Beach, Proctor Silex, Chefman, West Bend, and Amazon Basics were the most trusted kitchen countertop toaster brands.
Inclusion in our toaster brand rankings is contingent upon a brand's level of recognition and the volume of available consumer judgments. This ensures that our toaster brand rankings are based on solid information. Our approach employs rigorous statistical criteria, including a 95% confidence level with no more than a 3% margin of error, to guarantee the precision of our results. Additionally, we require a significant sample size to uphold the validity and reliability of the toaster brand survey ratings.
The top toaster brands ranked in the 2024 America’s Most Trusted® toaster study is listed below.
TOP 10 Ranked Countertop Toaster Brands – 2024 Study
| 1 | KitchenAid | 114.8 | ★★★★★ |
| 2 | Cuisinart | 114.3 | ★★★★★ |
| 3 | Breville | 108.1 | ☆☆☆ |
| 4 | Oster | 99.8 | ☆☆ |
| 5 | Black+Decker | 99.5 | ☆☆ |
| 6 | Hamilton Beach | 97.8 | ☆☆ |
| 7 | Proctor Silex | 93.4 | ☆☆ |
| 8 | Chefman | 92.4 | ☆☆ |
| 9 | West Bend | 90.7 | ☆☆ |
| 10 | Amazon Basics | 87.5 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys kitchen appliance shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized kitchen appliance brands in the market. In the study, consumers rate the quality of the toaster brand, their likelihood of recommending the toaster to others, how favorable they feel about the toaster, how they rate the reputation of the toaster, and their trust in the kitchen appliance toaster brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
KitchenAid:
KitchenAid is a brand of kitchen appliances, including toasters, owned by Whirlpool Corporation. Founded in 1919, KitchenAid is headquartered in Benton Charter Township, Michigan. The brand is renowned for its iconic stand mixers and offers a range of kitchen appliances, with toasters designed for various toasting preferences.Cuisinart:
Cuisinart is a brand of kitchen appliances and cookware owned by Conair Corporation. The company was founded in 1971, and its headquarters is in Stamford, Connecticut. Cuisinart toasters are part of the brand's extensive line of small kitchen appliances, known for their quality and versatility.Breville:
Breville is an Australian brand of kitchen appliances, including toasters, known for its innovation in small kitchen appliances. Founded in 1932, the company's global headquarters is in Sydney, Australia. Breville toasters are designed with advanced features to enhance the toasting experience.Oster:
Oster is a brand of small kitchen appliances, including toasters, owned by Newell Brands. The brand has a long history, dating back to 1924, and is headquartered in Atlanta, Georgia. Oster toasters are known for their affordability and practical features, catering to a wide range of users.Black+Decker:
Black+Decker is a brand of power tools, hardware, and home improvement products owned by Stanley Black & Decker. The brand originated in 1910, and its headquarters is in Towson, Maryland. Black+Decker toasters are part of the brand's kitchen appliance lineup, offering users practical and easy-to-use solutions for toasting.Hamilton Beach:
Hamilton Beach is a brand of small kitchen appliances, including toasters, owned by Hamilton Beach Brands, Inc. The company originated in 1910 and is headquartered in Glen Allen, Virginia. Hamilton Beach toasters are designed for home use, providing users with affordable and efficient options for toasting.Proctor Silex:
Proctor Silex is a brand of kitchen appliances, including toasters, owned by Hamilton Beach Brands, Inc. The brand offers a range of affordable and practical kitchen solutions. Proctor Silex toasters are designed for everyday use, providing users with simple and reliable toasting.Chefman:
Chefman is a kitchen appliance brand known for its diverse range of products, including toasters. The company is headquartered in Mahwah, New Jersey. Chefman toasters are designed to be user-friendly and stylish, catering to those looking for modern and efficient appliances for their kitchen.West Bend:
West Bend is a kitchen appliance brand known for its diverse range of products, including toasters. The company has a history dating back to 1911, and its headquarters is in West Bend, Wisconsin. West Bend toasters are designed for practical use, offering simple and reliable toasting options.Amazon Basics:
Amazon Basics is a private label brand of Amazon offering a variety of products, including toasters. As a private label, Amazon Basics does not have a standalone company. The brand focuses on providing customers with budget-friendly and practical options across various product categories, including kitchen appliances.
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