Best Dishwashing Detergent Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In a world that values efficiency, dishwasher detergents play a crucial role in simplifying household chores. These products are designed to tackle stubborn food residues and grease, ensuring that dishes come out sparkling clean and sanitized. With features like eco-friendly formulations and enzyme-based cleaning power, consumers are increasingly focused on selecting detergents that not only perform well but also align with their values of sustainability and cleanliness.
In this diverse market, brand trust has emerged as a significant driver of consumer behavior. Shoppers are more likely to choose brands they recognize and feel confident in, particularly when the product impacts their health and home environment. The reputation of a brand can heavily influence purchasing decisions, leading consumers to favor established names over newer, less familiar alternatives, even if those alternatives offer competitive pricing or innovative features.
To uncover the nuances of brand trust within the dishwasher detergent market, we will analyze data from America’s Most Trusted® study. This survey evaluates consumer sentiments towards various brands, highlighting how trust influences purchasing decisions in everyday products. By examining the insights gathered, we aim to reveal the factors that contribute to brand loyalty in the realm of dishwasher detergents.
The 2025 America’s Most Trusted Study
Initiated over a decade ago, the America’s Most Trusted® study has emerged as an essential tool for brands striving to grasp the vital role of trust in influencing consumer purchasing decisions. For brands, understanding the mechanics of consumer trust is crucial; it often serves as the linchpin for commercial success. Today, this study is recognized as the definitive standard for assessing brand trust, with its annual findings highly anticipated and released each January.
At its core, brand trust reflects customers' belief in a brand's capacity to fulfill its promises. Building this trust is paramount for fostering customer loyalty and ensuring repeat business. When consumers feel assured in a brand's reliability, they are not only more inclined to make purchases but also more likely to recommend those products to others, solidifying a loyal customer base.
Each year, the America’s Most Trusted® study rolls out its findings, comprising approximately 75 individual product evaluations that gather insights from thousands of consumers regarding their perceptions of various brands. Central to this analysis is the Net Trust Quotient Score (NTQS), a metric designed to quantify the trust consumers have in specific brands within distinct product categories.
Beyond simply measuring trustworthiness, the NTQS offers a comparative view, allowing brands to see how they stack up against competitors in meeting customer expectations. This trust metric employs rigorous social and opinion research methodologies, adhering to the highest standards of consumer research.
What companies do people see as trustworthy? What are the most trustworthy brands? What are the top companies and brands people trust the most?
So, which dishwasher detergent brands do consumers trust the most? The America’s Most Trusted® study seeks to illuminate this by inviting participants to rate each brand within the category. This systematic approach not only identifies trusted brands but also sheds light on consumer preferences and the factors driving brand loyalty in today’s marketplace.
2025 America’s Most Trusted Dishwasher Detergent Brand
The Lifestory Research 2025 America’s Most Trusted® Dishwasher Detergent Brand Study has identified Cascade as the most trusted dishwasher detergent brand for the second consecutive year. With an impressive Net Trust Quotient Score of 119.9, Cascade outperformed other leading brands, securing the highest trust rating among consumers.
This ranking is based on insights from 3,489 U.S. consumers who participated in the study over the past 12 months. Top brands rated included Cascade, Finish, Method, Amazon Basics, Kirkland Signature (Costco), Seventh Generation, Lemi Shine, and Great Value (Walmart).
The results reflect a broad spectrum of consumer opinions, with Cascade receiving the highest marks for both trustworthiness and performance among the most popular dishwasher detergent brands. The study evaluates how consumers perceive various brands regarding reliability, effectiveness, and trust. Cascade’s dominance in the 2025 rankings underscores its continued strong reputation among dishwashing detergent users.
Below are the top-ranked brands from the 2025 America’s Most Trusted® Dishwasher Detergent Brand study:
TOP 8 Ranked Dishwashing Detergent Brands – 2025 Customer Ratings
| 1 | Cascade | 119.9 | ★★★★★ |
| 2 | Finish | 112.1 | ☆☆☆ |
| 3 | Method | 101.9 | ☆☆ |
| 4 | Amazon Basics | 101.6 | ☆☆ |
| 5 | Kirkland Signature | 99.7 | ☆☆ |
| 6 | Seventh Generation | 98.5 | ☆☆ |
| 7 | Lemi Shine | 97.8 | ☆☆ |
| 8 | Great Value | 93.6 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study is focused on measuring consumers' opinions of the most recognized brands in the market. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Cascade:
Cascade is a brand specializing in automatic dishwasher detergent products. The brand is owned by Procter & Gamble and is headquartered in Cincinnati, Ohio. Cascade has been a prominent name in the dishwasher detergent market since its introduction in 1953, offering a range of formulations to tackle various dishwashing needs.Finish:
Finish is a brand of dishwasher detergent and additive products. The brand is owned by Reckitt Benckiser Group, headquartered in Slough, United Kingdom. Finish has been a leading name in dishwasher care since its inception, providing products designed to deliver clean and spotless dishes.Method:
Method is a brand known for its eco-friendly and sustainable cleaning products, including dishwasher detergent. The brand is owned by Ecover, which is part of SC Johnson & Son, Inc. Method was founded in 2000 with a focus on environmentally conscious cleaning solutions.Amazon Basics:
Amazon Basics is a private label brand owned by Amazon. The brand offers a variety of products, including dishwasher detergent, and is available to Amazon customers. Amazon's headquarters is in Seattle, Washington.Kirkland Signature:
Kirkland Signature is a private label brand owned by Costco Wholesale Corporation. The headquarters of Costco is in Issaquah, Washington. Kirkland Signature offers a variety of products, including dishwasher detergent, available exclusively to Costco members.Seventh Generation:
Seventh Generation is a brand known for its environmentally friendly and sustainable cleaning products, including dishwasher detergent. The brand is owned by Unilever and is headquartered in Burlington, Vermont. Seventh Generation has been a pioneer in eco-friendly cleaning solutions since its founding in 1988.Lemi Shine:
Lemi Shine is a brand specializing in dishwasher detergent and additive products. The brand is owned by Envirocon Technologies, Inc., and is headquartered in Austin, Texas. Lemi Shine is recognized for its citric extracts to help remove hard water stains and enhance dishwashing performance.Great Value:
Great Value is a private label brand owned by Walmart. The headquarters of Walmart is in Bentonville, Arkansas. Great Value offers a range of products, including dishwasher detergent, exclusively available at Walmart stores.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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Rating Methodology
What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.