Best Vacuum Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In households across America, the vacuum cleaner is a silent sentinel tasked with maintaining cleanliness and promoting a healthy living environment. With an array of features such as powerful suction, advanced filtration systems, and ergonomic designs, today’s vacuums promise convenience and a significant impact on everyday life. Whether it's battling pet hair, managing allergies, or tackling various surfaces, consumers are faced with choices that can feel overwhelming. The effectiveness of these machines directly correlates to their ability to fulfill specific needs, making the right selection crucial for optimal home care.
However, the decision-making process doesn’t hinge solely on product specifications; brand trust is pivotal in influencing consumer choices. Shoppers are not just looking for functional appliances; they seek assurance that their investment will yield reliable performance over time. With many options available, a brand’s reputation becomes a guiding light, steering consumers toward familiar names that promise quality and support. In a market saturated with competitors, the emotional connection consumers have with a brand can significantly affect their purchasing decisions, as they weigh the perceived reliability and longevity of each vacuum against their personal experiences and the opinions of others.
To delve deeper into this dynamic, we turn to the insights gleaned from America’s Most Trusted® study, which investigates the nuances of consumer sentiment regarding vacuum brands. This comprehensive analysis reveals how consumers rate various brands based on trustworthiness, quality, and performance. By examining the results of this study, we can better understand the critical role brand trust plays in the vacuum market and what it means for consumers as they navigate their options.
The 2025 America’s Most Trusted Study
Founded over a decade ago, America’s Most Trusted® study has emerged as a vital tool for brands striving to comprehend how trust influences consumer shopping decisions. Each January, this study unveils new results, offering a definitive ranking of brand trust that helps businesses understand the crucial link between consumer confidence and their overall performance. For brands in competitive markets, such as vacuum cleaners, grasping the nuances of trust is beneficial and essential for long-term success and customer retention.
What are the most trustworthy brands in America? What companies do people see as trustworthy? What are the top brands people trust the most?
Cultivating trust is particularly crucial in the realm of vacuum brands. Consumers need assurance that a brand will deliver on its promises, whether effective cleaning, durability, or customer service. When shoppers trust a vacuum brand, they are more likely to make a purchase and are inclined to recommend it to friends and family, creating a ripple effect of brand loyalty. This loyalty stems from consumers’ confidence in a brand's ability to meet their needs, fostering a sense of reliability that extends beyond a single transaction.
Every year, Lifestory Research conducts this comprehensive study, collecting data from thousands of participants to gauge their perceptions and experiences with various brands. The study uses a rigorously validated Net Trust Quotient Score (NTQS) to assess consumers’ trust in specific brands within their product categories. This metric evaluates whether a brand meets customer expectations compared to its competitors, providing deep insights rooted in social and opinion science research. As we dive into the findings of the America’s Most Trusted® study, we will reveal which vacuum brands stand out regarding consumer trust.
2025 America’s Most Trusted Vacuum
The Lifestory Research 2025 America’s Most Trusted® Vacuum Study found Dyson to be the most trusted brand among people considering purchasing a vacuum. With a Net Trust Quotient Score of 115.9, Dyson had the highest trust rating among the most recognized vacuum brands. This is the seventh year Dyson has been rated as the most trusted vacuum brand in the annual study.
The Lifestory Research 2025 America’s Most Trusted® Vacuum ranking is based on 7,073 opinions of people surveyed in the United States over the last 12 months. Dyson, Bissell, Hoover, Shark, Miele, Electrolux, Oreck, Eureka, Samsung, and Dirt Devil were the most trusted vacuum brands.
The top vacuum brands ranked in the 2025 America’s Most Trusted® vacuum study are listed below.
TOP 10 Ranked Vacuum Brands – 2025 Customer Ratings
| 1 | Dyson | 115.9 | ★★★★★ |
| 2 | Bissell | 107.1 | ☆☆☆ |
| 3 | Hoover | 107.1 | ☆☆☆ |
| 4 | Shark | 107.0 | ☆☆☆ |
| 5 | Miele | 104.2 | ☆☆☆ |
| 6 | Electrolux | 102.0 | ☆☆ |
| 7 | Oreck | 99.4 | ☆☆ |
| 8 | Eureka | 96.2 | ☆☆ |
| 9 | Samsung | 95.7 | ☆☆ |
| 10 | Dirt Devil | 92.2 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys vacuum shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized vacuum brands in the market.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Dyson: Founded by Sir James Dyson in 1991, Dyson Ltd. is a British technology company renowned for its innovative vacuum cleaners. Headquartered in Malmesbury, England, Dyson revolutionized the vacuum industry with its bagless cyclonic technology and sleek design. Popular models include the Dyson V15 Detect and the Dyson Ball Animal 2, both known for their powerful suction and advanced filtration systems.
Bissell: Established in 1876, Bissell Inc. is a privately-owned American company based in Walker, Michigan. Bissell is well-known for its extensive range of cleaning solutions, including carpet cleaners and vacuum cleaners. The Bissell CrossWave and the Bissell CleanView series stand out as favorites, celebrated for their effectiveness in tackling pet hair and everyday messes.
Hoover: Hoover, a brand under Techtronic Industries, has been a household name since its founding in 1908. Initially based in the U.S., the brand now operates globally, known for both residential and commercial vacuum solutions. Popular models like the Hoover WindTunnel 3 and the Hoover ONEPWR Blade+ are recognized for their powerful performance and user-friendly designs.
Shark: SharkNinja Operating LLC, founded in 1998 and based in Needham, Massachusetts, produces a wide range of household appliances under the Shark brand. Shark vacuums, such as the Shark Navigator Lift-Away and the Shark Rocket DuoClean, are known for their versatility and innovative features, making them ideal for various cleaning tasks.
Miele: Established in 1899 and headquartered in Gütersloh, Germany, Miele is synonymous with premium quality in the appliance market. The company’s vacuum cleaners, like the Miele Complete C3 and the Miele Blizzard CX1, are celebrated for their durability, advanced filtration systems, and exceptional performance, appealing to discerning consumers.
Electrolux: Founded in 1919 and headquartered in Stockholm, Sweden, AB Electrolux is a leading global manufacturer of home appliances. Electrolux vacuums, including the Electrolux EL4335A and the Electrolux UltraFlex, are known for their performance, durability, and stylish designs, making them popular choices among consumers seeking reliability and efficiency.
Oreck: Oreck Corporation, founded in 1963 and based in Nashville, Tennessee, specializes in lightweight vacuum cleaners designed for both residential and commercial use. The Oreck XL Classic and the Oreck Elevate Command are particularly well-regarded for their ease of use and powerful suction, catering to those who value portability without compromising cleaning performance.
Eureka: Founded in 1909 in Detroit, Michigan, Eureka is now a brand under the Midea Group, a Chinese company. Known for its diverse range of vacuum cleaners, Eureka models like the Eureka PowerSpeed and the Eureka NEU182A are favored for their affordability and effectiveness across different cleaning scenarios.
Samsung: A global leader in consumer electronics, Samsung was founded in 1938 and is headquartered in Seoul, South Korea. The company has ventured into the vacuum market with models like the Samsung Jet 90 and the Samsung POWERbot, which integrate advanced technology and smart features for efficient cleaning experiences.
Dirt Devil: Dirt Devil, owned by TTI Floor Care North America, has a rich history dating back to 1905. Based in Glenwillow, Ohio, the brand is known for producing compact, affordable vacuums. Popular choices include the Dirt Devil Razor and the Dirt Devil Simpli-Stik, both designed for quick clean-ups and versatile use around the home.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.
How to Choose the Best Vacuum Cleaner for Your Home
When shopping for a new vacuum cleaner, it's easy to feel overwhelmed with the wide range of options available. Whether you're searching for the best vacuum for pet hair, lightweight vacuums, or something more specialized like an upright vacuum with strong suction, it’s important to focus on key features that match your needs. Here are some things to consider when selecting a vacuum cleaner:
1. Suction Power
One of the most important features to look for in a vacuum cleaner is its suction power. A vacuum with strong suction can easily pick up dirt, debris, and even deep-set dirt in carpets. When shopping for vacuums, terms like high suction, deep cleaning, and max suction often indicate models that perform well on various surfaces. Look for high-performance motors for maximum suction.
2. Bagged vs. Bagless
You'll come across both bagged vacuums and bagless vacuums. Bagged models tend to have better filtration and are great for allergy sufferers, while bagless vacuums offer the convenience of no bags to replace. Bagless vacuum cleaners typically have a dustbin that you can empty easily, while bagged vacuums may require fewer maintenance hassles in terms of cleaning out the vacuum’s inner components.
3. Weight and Maneuverability
If you have a multi-level home or need to move the vacuum cleaner from room to room frequently, consider the weight and maneuverability of the model. A lightweight vacuum cleaner can make a big difference in reducing strain on your back and arms, especially for extended cleaning sessions. For ease of use, look for features like swivel steering and cordless vacuums that allow for maximum flexibility and movement.
4. Vacuum for Specific Surfaces
Different vacuums work better on different surfaces. If you have hardwood floors, a vacuum for hardwood floors with soft brushes or specialized floor care attachments can help avoid scratching. For homes with thick carpets, a vacuum with adjustable height or a carpet cleaner vacuum will give you a deeper clean. Don’t forget to consider vacuums with multi-surface capability if you have a mix of flooring types.
5. Filters and Allergy Protection
If you're sensitive to dust or have allergies, look for a vacuum cleaner with HEPA filtration. These vacuums trap fine particles like dust, pollen, and pet dander, helping to create a cleaner indoor environment. Models that include anti-allergen technology or sealed HEPA systems are excellent choices for improving air quality while you clean.
6. Corded vs. Cordless
The debate between corded and cordless vacuums is common among shoppers. Corded vacuums tend to offer more consistent suction power and are ideal for larger homes or more intensive cleaning jobs. However, cordless vacuums provide the convenience of portability, perfect for quick clean-ups or smaller spaces. With advances in battery technology, modern cordless vacuums now offer impressive power and long-lasting performance.
7. Price Range and Value
Vacuum cleaners come in a wide range of prices, from budget-friendly options to high-end models. While it’s tempting to go for the cheapest model, investing in a vacuum that offers long-term durability, better cleaning performance, and extra features like mop functions or advanced filtration can be worth the extra cost. Consider the value rather than just the initial price to ensure you get the best vacuum for your needs and budget.