RANKED: 2024 AMERICA’S MOST TRUSTED SECURITY SYSTEM BRAND
What are the Best Home Security System Brands?
Selecting a home security system is critical in safeguarding one's residence. With a multitude of options available, it's essential for consumers to approach this decision judiciously. A well-chosen security system provides a layer of protection and offers peace of mind. Factors such as comprehensive coverage, advanced technology, user-friendly interfaces, and reliable customer support should be considered.
Our research finds that when consumers evaluate home security brands, they focus on several considerations. Firstly, reputation and track record are crucial indicators of a brand's reliability. Consumers often research customer reviews, industry ratings, and accolades or certifications. Additionally, shoppers consider the range of products and services, technology, and warranty options. By examining these elements, consumers can select a home security brand that aligns with their specific security requirements and expectations.
The 2024 America’s Most Trusted Study
The America's Most Trusted® study has helped brands understand how trust impacts consumer behavior in its decade-plus existence. The most successful home security system brands understand how consumer trust influences the outcome of their business. The home security system study has become the benchmark for measuring brand trust, and its updated results are released every January.
Brand trust refers to the confidence a customer has in a brand's ability to fulfill its promises. Nurturing this trust is essential to ensure customer retention. When consumers trust a home security system brand, they exhibit heightened confidence in purchasing and recommending it to others. Additionally, home security system brand trust significantly contributes to customer loyalty, as customers are more likely to remain committed to a trusted brand.
Annually, Lifestory Research disseminates the most recent findings from the America’s Most Trusted® study. We conduct surveys with thousands of consumers annually, delving into their perceptions and interactions with various brand products across over 75 specific product studies. Within this study, we employ the Net Trust Quotient Score to gauge the extent of trust individuals place in home security system brands when making purchasing decisions.
The Net Trust Quotient Score (NTQS) measures customers' trust in a specific home security system brand to determine whether a product meets customer expectations compared to competitor brands. This trust metric is designed to provide consumer-driven data insights utilizing social and opinion science research practices that adhere to the highest quality consumer research standards.
What are the top home security systems people trust the most? To answer this question, the top home security systems brands were rated in the America’s Most Trusted Study. The study aims to identify the home security systems brands people trust the most by asking them to rate each brand within the product category.
2024 America’s Most Trusted Home Security System
The Lifestory Research 2024 America’s Most Trusted® Home Security System Study found ADT to be the most trusted brand among people considering the purchase of a home security system. ADT had the highest trust rating among the most popular home security systems, with a Net Trust Quotient Score of 111.5.
The Lifestory Research 2024 America’s Most Trusted® Home Security System ranking is based on 4,413 opinions of people surveyed in the United States over the last 12 months. The most trusted home security systems, in order, were ADT, Brinks, Ring, Honeywell, SimpliSafe, LifeShield, Abode, Nest Secure, and Vivint. Brands included in the final ranking were nationally recognized by people actively shopping for a home security system.
Inclusion in the home security system rankings was contingent upon a brand's level of recognition and the volume of available consumer judgments. This ensures that the home security system rankings are based on solid information. Our methodology employs strict statistical criteria, such as a 95% confidence level with no more than a 3% margin of error, to secure the accuracy of our findings. Furthermore, we require a significant sample size to uphold the validity and reliability of the home security system survey data.
The level of trust directly indicates how people rate the quality of home security systems, review and evaluate the system's quality, and report high levels of customer satisfaction. The table below shows the home security system rankings among the top home security system brands in the 2024 America’s Most Trusted® study.
TOP 9 Ranked Security System Brands – 2024 Study
| 1 | ADT | 111.5 | ★★★★★ |
| 2 | Brinks | 106.7 | ☆☆☆ |
| 3 | Ring | 106.0 | ☆☆☆ |
| 4 | Honeywell | 102.4 | ☆☆ |
| 5 | SimpliSafe | 99.8 | ☆☆ |
| 6 | LifeShield | 97.7 | ☆☆ |
| 7 | Abode | 95.1 | ☆☆ |
| 8 | Nest Secure | 95.0 | ☆☆ |
| 9 | Vivint | 93.3 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys home security system shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized home security system brands in the market. In the study, consumers rate the quality of the home security system brand, their likelihood of recommending the home security system to others, how favorable they feel about the brand behind the home security system, how they rate the reputation of the home security system, and their trust in the home security system brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
ADT:
ADT Inc., formerly known as the American District Telegraph Company, is a well-known provider of electronic security systems. Headquartered in Boca Raton, Florida, ADT was founded in 1874. As one of the oldest security companies, ADT offers a range of home security solutions, including alarm systems and monitoring services.Brinks:
Brink's Home Security, now known as Brinks Home, is a home security company that provides alarm monitoring services and security systems. It is part of the Brink's Company, a global security and logistics firm. The home security division is headquartered in Dallas, Texas. The Brinks brand has a long history, with its origins in 1859.Ring:
Ring is a home security company known for its smart doorbell and camera products. It was founded in 2013 and gained popularity for its innovative approach to home security. Ring, based in Santa Monica, California, was acquired by Amazon in 2018. The brand focuses on providing affordable and easy-to-use home security solutions.Honeywell:
Honeywell International Inc. is a multinational conglomerate that produces various commercial and consumer products, including home security systems. Headquartered in Charlotte, North Carolina, Honeywell's home security offers include alarms, sensors, and monitoring services. The company has a history dating back to 1906.SimpliSafe:
SimpliSafe is a home security company founded in 2006 that specializes in DIY (do-it-yourself) security systems. Headquartered in Boston, Massachusetts, SimpliSafe offers wireless and customizable security solutions, including sensors, cameras, and monitoring services.LifeShield:
LifeShield is a home security company that provides DIY security systems. Initially founded in 2004, it was later acquired by ADT in 2019. LifeShield offers wireless security solutions with a focus on user-friendly installation and monitoring. The brand operates under the ADT umbrella.Abode:
Abode is a home security company that offers customizable DIY security systems. Founded in 2014, Abode is headquartered in Mountain View, California. The brand provides flexible and scalable home security solutions, including alarms, cameras, and smart home integration.Nest Secure:
Nest Secure is a home security system developed by Nest Labs, a subsidiary of Google's parent company, Alphabet Inc. Nest Secure includes a range of smart home security products such as cameras, doorbells, and sensors. Nest Labs was founded in 2010 and is headquartered in Palo Alto, California.Vivint:
Vivint Smart Home is a company that specializes in smart home technology and security. Headquartered in Provo, Utah, Vivint was founded in 1999. The company offers a comprehensive suite of smart home products, including security systems, home automation, and monitoring services.
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