WHAT IS AMERICA’S MOST TRUSTED HOME BUILDER?
2023 Best Home Builder
Are you shopping for a new home? Choosing the right home builder is a big decision that shoppers must consider. How do you determine who is a good home builder? Research shows that shoppers will seek out information about the quality of home builders, home builder reviews, and customer satisfaction ratings. Essentially, you are trying to determine if you can trust a home builder. Will they construct a high-quality home that stands the test of time? If something goes wrong, big or small, will the builder respond with extraordinary service levels? These are the questions shoppers are asking as they are trying to decide to buy a new home. So, what is the best home builder? What builder has the best ratings?
2023 America’s Most Trusted Study
The Lifestory Research America’s Most Trusted® study was established more than a decade ago to understand better how trust plays a role when people shop for a product. Our goal of this research is to provide consumer-driven data insights using social and opinion science research practices that seek to adhere to the highest quality standards of consumer insight.
Each year we conduct more than 50 studies in which we survey thousands of people about their perceptions and experiences with different brand products, and once a year, we share the insights of what consumers tell us are the brands they trust the most. Trust is how brands and companies distinguish themselves from their competitors and peers.
The rankings are based on the Net Trust Index Quotient Score as defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate expresses significant trust in a brand, whereas a Trust Antagonist vocalizes distrust. A brand receiving the highest Net Trust Index Quotient Score is the most trusted brand among consumers within the product research study.
What are the top home builders people trust the most?
2023 America’s Most Trusted Home Builder
The Lifestory Research 2023 America’s Most Trusted® Home Builder Study found Taylor Morrison as the most trusted brand among people considering the purchase of a new construction home. With the Net Trust Quotient Score of 118.4, Taylor Morrison had the highest trust rating among the most popular home builders. Taylor Morrison has ranked #1 in trust in the America's Most Trusted® Home Builder Study eight years in a row (2016-2023).
The most trusted home builders, in order, were Taylor Morrison, Ashton Woods, LGI Homes, TriPointe Homes, Dream Finders, Stanley Martin, Mattamy Homes, Toll Brothers, K. Hovnanian, David Weekley, Century Communities, Richmond American, MI Homes, Meritage Homes, DR Horton, Pulte Homes, Beazer Homes, Ryan Homes, Lennar, and KB Home. Taylor Morrison received the best reviews and trust ratings among the most popular home builders as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Home Builder ranking is based on 54,208 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a new home. Trust is a direct measure of how people rank the quality of home builders, review and evaluate the quality of a builder, and ultimately assess home builder customer satisfaction.
If a home builder brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. See the survey methodology and frequently asked questions for details.
Here we share the home builder ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 20 Home Builder Ranking – 2023 Study Ratings
| 1 | Taylor Morrison | 118.4 | ★★★★★ |
| 2 | Ashton Woods | 118.2 | ★★★★★ |
| 3 | LGI Homes | 118.0 | ★★★★★ |
| 4 | TriPointe Homes | 117.6 | ★★★★★ |
| 5 | Dream Finders | 117.2 | ★★★★★ |
| 6 | Stanley Martin | 115.1 | ★★★★ |
| 7 | Mattamy Homes | 113.1 | ☆☆☆ |
| 8 | Toll Brothers | 112.6 | ☆☆☆ |
| 9 | K. Hovnanian | 112.1 | ☆☆☆ |
| 10 | David Weekley | 111.9 | ☆☆☆ |
| 11 | Century Communities | 111.7 | ☆☆☆ |
| 12 | Richmond American | 109.7 | ☆☆☆ |
| 13 | MI Homes | 109.6 | ☆☆☆ |
| 14 | Meritage Homes | 107.8 | ☆☆ |
| 15 | DR Horton | 105.8 | ☆☆ |
| 16 | Pulte Homes | 105.4 | ☆☆ |
| 17 | Beazer Homes | 105.3 | ☆☆ |
| 18 | Ryan Homes | 104.5 | ☆☆ |
| 19 | Lennar | 103.3 | ☆☆ |
| 20 | KB Home | 99.4 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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