RANKED: 2024 AMERICA’S MOST TRUSTED HOME BUILDER 

What are the Best Home Builder Brands? 

Are you in the market for a new home? Selecting the right home builder is a substantial decision that demands careful consideration. How does one identify a reputable home builder? Research indicates that prospective buyers actively seek information regarding the quality of home builders, peruse home builder reviews, and explore customer satisfaction ratings. Essentially, the goal is to discover the trustworthiness of a home builder—will they deliver a home with enduring quality? In the event of any issues, significant or minor, can one expect exceptional service from the builder? These are the focal questions on potential homebuyers' minds as they navigate the decision-making process of purchasing a new home.

What is the best home builder? What builder has the best ratings from customers?

The 2024 America’s Most Trusted Study

Commencing more than a decade ago, the America’s Most Trusted® study was launched to offer invaluable insights for brands seeking a deeper understanding of how trust impacts consumer purchasing behavior. Astute brands acknowledge that consumer trust directly shapes business performance. This study has emerged as the definitive benchmark for assessing brand trust, eagerly awaited annually, with updated findings disclosed in January.

Lifestory Research shares the most recent results of America's Most Trusted® every year. We surveyed thousands to learn about their perceptions and experiences with specific homebuilder brands. Net Trust Quotient Scores determine how much consumers trust specific brands when shopping for products. 

Net Trust Quotient Scores (NTQS) are a metric that assesses whether consumers are confident about a particular brand within a particular product category. The scores determine if the product meets consumer expectations compared to competitors. Using social and opinion science research practices that adhere to the highest quality consumer research standards, this trust metric aims to provide consumer-driven insights into consumer behavior.

What are the top home builders people trust the most? 

The Lifestory Research ratings, reviews, and awards are based on detailed survey feedback based on the opinions and trust ratings of those surveyed in the home builder study. We do not use third-party reviews and ratings, editorial committees, or industry professionals in determining the most trusted home builder brands. We rely on real people's opinions and rigorous social scientific survey standards to obtain home builder ratings, including sample sizes designed to reflect the target audience's opinions. All home builder research findings are exclusively founded on the opinions of people who independently completed the surveys in America's Most Trusted Research program.

2024 America’s Most Trusted Home Builder

In the 2024 America’s Most Trusted® Home Builder Study by Lifestory Research, Taylor Morrison emerged as the leading brand in trust. Earning a Net Trust Quotient Score of 109.9, Taylor Morrison obtained the highest trust rating among the top home builders. Notably, this marks the ninth consecutive year (2016-2024) that Taylor Morrison has secured the coveted #1 position for trust in the America's Most Trusted® Home Builder Study.

The Lifestory Research 2024 America’s Most Trusted® Home Builder ranking is based on 58,991 opinions of people surveyed in the United States over the last 12 months. The most trusted home builders, in order, were Taylor Morrison, TriPointe Homes, Toll Brothers, Ashton Woods, LGI Homes, Mattamy Homes, K. Hovnanian, Dream Finders, David Weekley, Century Communities, Richmond American, M/I Homes, Pulte Homes, Meritage Homes, DRB Homes, Ryan Homes, Lennar, DR Horton, Beazer Homes, and KB Home. Taylor Morrison received the best reviews and trust ratings among the most popular home builders as judged by consumers. 

Brands included in the final ranking were nationally recognized by people actively shopping for a new home. Trust is a direct measure of how people rank the quality of home builders, review and evaluate the quality of a builder, and ultimately assess home builder customer satisfaction.

To be included in the final ranking, brands must have a certain level of brand awareness. Brands with low brand awareness were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the study. This confidence level is necessary to ensure that the survey results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded brands that did not meet this condition.

The top home builder brands ranked in the 2024 America’s Most Trusted® Home Builder study is listed below.

TOP 20 Home Builder Ranking – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Home Builders Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys new home shoppers throughout the year in the largest housing markets in the United States. The study is focused on measuring consumers' opinions of the largest home builders operating in each of the markets in the study. In the study, consumers rate the quality of the home builder, their likelihood to recommend the builder, how favorable they feel about the builder, how they rate their reputation, positive and negative comments they have heard about a builder, and trust in the builder.

Typically, the study identifies and measures consumer opinions of the largest builders in each market. The study aims to measure consumer opinions within each housing market and to collect enough surveys to have a high confidence in the results, or what researchers call a low margin of error.

The annual America’s Most Trusted® study ranks the 20 largest home builders in the United States based on the thousands of consumers who rated their trust in the home builder. While the study collects ratings on many builders, the America’s Most Trusted® ranking only examines the 20 biggest home builders based on the prior year’s home closings.

Here, we provide information on the 20 largest home builders in the 2024 America’s Most Trusted® study. The new construction builders are presented in the order they ranked in the 2024 America’s Most Trusted® Home Builder study, beginning with the nine-time winner – Taylor Morrison Homes.

1. Taylor Morrison
   Taylor Morrison was formed in 2007 when Taylor Woodrow and Morrison Homes merged in July 2007. Taylor Woodrow was founded in 1921 by Frank Taylor and Jack Woodrow in England. Morrison Homes was founded in Seattle in 1905 by C.G. Morrison. Taylor Morrison is a publicly traded company (NYSE: TMHC) headquartered in Scottsdale, Arizona. Sheryl Palmer is the CEO and President of Taylor Morrison. Taylor Morrison reported closing 12,647 homes in 2022, which ranks the company as the 7th largest home builder in the United States. Taylor Morrison builds new construction homes in Washington, Oregon, California, Nevada, Arizona, Colorado, Texas, Florida, Georgia, North Carolina, and South Carolina.  
   Taylor Morrison builds new homes in some of the largest housing markets in the US, including San Franciso Bay, Portland, Sacramento, Seattle, Southern California, Denver, Las Vegas, Phoenix, Austin, Dallas-Fort Worth, Houston, Atlanta, Charlotte, Fort Myers-Naples, Jacksonville, Orlando, Raleigh, Sarasota, and Tampa.
   
   Taylor Morrison has been ranked the America’s Most Trusted® Home Builder nine years in a row. Since 2016, consumers have rated Taylor Morrison as the most trusted home builder. Considering the hundreds of thousands of people who have rated hundreds of local home builders, it is a significant achievement for Taylor Morrison to retain the top ranking among all home builders in the annual America’s Most Trusted® study year in and year out.

2. TriPointe Homes
   TriPointe Homes, established in 2009 by Doug Bauer, Tom Mitchell, and Mike Grubbs, is headquartered in Irvine, California. Doug Bauer serves as the Chief Executive Officer. In January 2013, Tri Pointe transitioned into a publicly traded company through an initial public offering (IPO). In January 2021, the corporation underwent a name change and unified all its subsidiaries under the rebranded name Tri Pointe Homes. As a publicly traded company under the stock symbol NYSE: TPH, TriPointe Homes builds homes in Arizona, California, Colorado, Nevada, Washington, Texas, the District of Columbia, Maryland, North Carolina, South Carolina, and Virginia. In 2022, TriPointe Homes closed a little over six thousand homes, ranking them as the 17th largest quality home builder in the US that year. 

3. Toll Brothers
   Toll Brothers, a home builder since 1967, was founded by Robert I. Toll and Bruce E. Toll. Headquartered in Horsham, Pennsylvania, Toll Brothers is a publicly traded company under the stock symbol NYSE: TOL, recognized for its luxury homes position in the housing industry. Toll Brothers closed 10,515 homes in 2022, which made them the 10th largest home builder in the US based on new home closings. Toll Brothers currently builds in 24 states nationwide and 55 housing markets. Toll Brothers captured the top ranking in the 2015 America’s Most Trusted® Home Builder study.

4. Ashton Woods
   Established in 1989 by Paul Pressler, Ashton Woods is based in Atlanta, Georgia, and operates as a private home builder. Ashton Woods is headquartered in Atlanta, Georgia, and builds new homes in Atlanta, Austin, Charleston, Dallas, Houston, Orlando, Phoenix, Raleigh, and San Antonio. The CEO and President of Ashton Woods is Ken Balogh. Ashton Woods Homes is the 12th largest home builder in the US, with 8,591 closings in 2022. Ashton Woods secured the top position in the 2013 and 2014 America's Most Trusted® Home Builder study.

5. LGI Homes
   Founded in 2003 by Eric Lipar, LGI Homes is headquartered in The Woodlands, Texas. As a publicly traded company under the stock symbol NASDAQ: LGIH, LGI Homes is distinguished for its focus on affordable homes. Over the last 20 years, LGI Homes has steadily increased the national home builder rankings, coming in as the 15th largest builder in 2022 based on 6,621 closings.

6. Mattamy Homes
   Mattamy Homes, founded in 1978 by Peter Gilgan, is a prominent home builder headquartered in Toronto, Canada. Operating as a private company, Mattamy Homes builds homes in Phoenix, Tucson, Charlotte, Raleigh, Dallas-Fort Worth, and several cities in Florida, including Orlando, Tampa, and Jacksonville. Peter Gilgan serves as the Chairman & CEO of Mattamy Asset Management. Mattamy Homes lies under the umbrella of Mattamy Asset Management. In 2022, Mattamy Homes reported closing 3,965 homes.

7. K. Hovnanian
   K. Hovnanian, established in 1959 by Kevork S. Hovnanian, has its headquarters in Matawan, New Jersey. Operating as a publicly traded company under the stock symbol NYSE: HOV, K. Hovnanian closed a little over 6,000 homes in 2022, which ranks them as the 16th largest builder in the US. K. Hovnanian Homes builds various for-sale housing in 128 residential communities in 14 states. K. Hovnanian Homes footprint extends across housing markets in Arizona, California, Delaware, Florida, Georgia, Illinois, Maryland, New Jersey, Ohio, Pennsylvania, South Carolina, Texas, Virginia, Washington, D.C., and West Virginia. K. Hovnanian is distinguished for its long-standing active adult brand, K. Hovnanian Four Seasons. K. Hovnanian Four Seasons in the age-qualified active adult communities housing sector includes large-scale recreational amenities and social activities.

8. Dream Finders
   Dream Finders, founded in 2008 by Patrick Zalupski, is based in Jacksonville, Florida, and operates as a publicly traded company under the stock symbol NASDAQ: DFH. Dream Finders has home-building operations in Florida, Texas, North Carolina, South Carolina, Georgia, Colorado, Virginia, and Maryland. Dream Finders builds homes in high-growth markets, including Orlando, Jacksonville, Dallas, Austin, Houston, Denver, Raleigh, Charlotte, and the Washington D.C. metropolitan area. Since its inception in 2008, Dream Finders has steadily grown, and it has become the 14th largest builder in the US, with 6,621 home closings in 2022.

9. David Weekley
   David Weekley, established in 1976 by David Weekley, is headquartered in Houston, Texas, and operates as a private home builder. David Weekley is among the largest home builders in the United States, ranking among the 20 largest home builders for many years. For example, in 2022, David Weekley Homes built more than 5000 homes, ranking it as the 18th largest builder in the country. As a private home builder, David Weekley originated with operations in Dallas, Houston, and Austin. Still, they have grown to many markets, including Atlanta, GA; Charleston, SC; Charlotte, NC; Colorado Springs, CO; Denver, CO, Indianapolis IN; Jacksonville, FL; Minneapolis St. Paul, MN; Nashville; TN; Orlando FL, Phoenix AZ, Portland OR, Raleigh NC, Salt Lake City UT, San Antonio TX, and Tampa FL. 

10. Century Communities
    Founded in 2002, Century Communities has its headquarters in Greenwood Village, Colorado. Operating as a publicly traded company under the stock symbol NYSE: CCS, Century Communities is recognized for its diverse range of homes and its fast rise among the largest home builders in the United States, ranking 9th among the 100 largest builders. In 2022, Century Communities closed 10,594 homes across more than 45 housing markets within 18 states.  

11. Richmond American
    Richmond American, a subsidiary of M.D.C. Holdings, Inc., is a publicly-traded company founded in 1972 by Larry A. Mizel, who has served as a Director and Chairman of the Board since its inception. He was appointed Chief Executive Officer of the Company in 1988, a position he held until October 2020. David Mandarich, the President and Chief Executive Officer, has been the President and COO of Richmond American Homes since the late 1990s. Mr. Mandarich began with the company in 1977. Richmond American Homes was the 11th largest builder in 2022, with reported home closings of 9,710.

12. M/I Homes
    M/I Homes, founded in 1976 by cousins Melvin and Irving (M/I) Schottenstein, is based in Columbus, Ohio. Operating as a publicly traded company under the stock symbol NYSE: MHO, M/I Homes is recognized for becoming Central Ohio’s largest home builder in 1979 and, by 1994, had built 10,000 homes among many US-based housing markets. M/I Homes closed 8,366 homes in 2022, ranking as the 13th largest builders in the US.

13. Pulte Homes
    Pulte Homes, founded in 1950 by William J. Pulte, is headquartered in Atlanta, Georgia. As a publicly traded company under the stock symbol NYSE: PHM, Pulte Homes is a leading name in the home building industry, noted as among the biggest quality builders in the US, ranking #3 in 2022 with more than 29,000 home closings across its brands.   PulteGroup, the parent organization, manages multiple new home builder brands, including Pulte Homes, Centex Homes, Del Webb, and DiVosta Homes. Ratings of Pulte Homes, Centex Homes, Del Webb, and DiVosta Homes are part of the America’s Most Trusted® Study. The Pulte Homes brand serves customers across the housing spectrum, whereas the Centex brand focuses on entry or first-time home buyers. Pulte and Centex merged in 2009. Under its Del Webb brand, Pulte is the nation's largest builder of active adult communities for people aged 55 and older. The Del E. Webb construction company established the active adult housing sector by introducing Sun City in Arizona on January 1st, 1960. Del Webb was acquired by Pulte Homes in 2001.

14. Meritage Homes
    Meritage Homes was founded in 1985 by Steve Hilton in Scottsdale, Arizona. Since then, the company has become one of the largest homebuilders in the United States. The company operates in multiple regions across the United States, including Arizona, California, Colorado, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Texas. Under the stock symbol NYSE: MTH, Meritage Homes, the company is recognized for its commitment to energy-efficient and sustainable home designs.

15. DRB Homes (Dan Ryan Builders)
    DRB Group operates across nine states and 18 metropolitan markets along the East Coast. In 2022, the company consolidated its five existing home-building entities into two builder brands: DRB Homes and DRB Elevate. Formerly known as Dan Ryan Builders, DRB Group, in 2018, introduced the 55-plus, active-adult brand Elevate Homes and acquired luxury builder Fielding Homes based in North Carolina. In 2020, the acquisition of Atlanta-based Knight Homes expanded DRB Group's presence in the Southeast. DRB Homes will now encompass the brand identity for much of the company, including Dan Ryan Builders, Fielding Homes, and Knight Homes brands, as well as communities in Delaware and Charleston, South Carolina, formerly operating under DRB Coastal. The America’s Most Trusted® study historically has measured the “Dan Ryan Builders” brand but began measuring customer opinions of DRB Homes when the brand was introduced in 2022. The measures represented in this year's study are a combination of customer evaluations of Dan Ryan Builders and DRB Homes.  

16. Ryan Homes
    Ryan Homes, founded in 1948 by Edward R. Ryan, is headquartered in Reston, Virginia. Operating as a subsidiary of NVR, Inc., a publicly traded company, Ryan Homes is the largest brand with significant home-building operations throughout the eastern areas of the United States. Ryan Homes is primarily marketed to first-time and first-time move-up buyers. Ryan Homes operates in thirty-five metropolitan areas in Maryland, Pennsylvania, Virginia, Delaware, Washington, D.C., West Virginia, New York, Ohio, New Jersey, Florida, Illinois, Indiana, Georgia, North Carolina, South Carolina, and Tennessee. Ryan Homes reports they have built more than 480,000 homes since its founding.

17. Lennar
    Lennar, established in 1954, is headquartered in Miami, Florida. As a publicly traded company under the stock symbol NYSE: LEN, Lennar is a leading national home builder known for its innovative designs and commitment to customer satisfaction. Lennar is the second largest home builder in the US, building 68,817 homes in the prior year. Given the company's size, Lennar’s financial performance is often seen as an indicator of the health of the greater housing market. Lennar operates in many markets, including Phoenix, Los Angeles, Orange County, Inland Empire, Bay Area, Sacramento, Denver, Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Sarasota, Atlanta, Chicago, Baltimore, Minneapolis, Las Vegas, Charlotte, Raleigh-Durham, Portland, Austin, Dallas-Fort Worth, Houston, San Antonio, and Richmond. One of Lennar's notable programs is "Everything's Included®," where certain features and upgrades often considered extras by other builders are included in the base price of the home.

18. DR Horton
    DR Horton, founded in 1978 by Donald R. Horton, has its headquarters in Arlington, Texas. As a publicly traded company under the stock symbol NYSE: DHI, DR Horton is one of the largest and most recognized home builders in the United States. The company's financial performance is often considered a barometer for the health of the U.S. housing market. D.R. Horton has consistently been ranked on the Fortune 500 list, highlighting its status as one of the largest and most successful companies in the United States. Since 2002, the company has been the United States' leading homebuilder in volume. In the last year, DR Horton reported closing 83,000 new construction homes across the US. In 2002, DR Horton built almost 1 in 5 of every home among the 100 largest builders in the US.

19. Beazer Homes
    Beazer Homes, established in 1985 by Dave Beazer, is headquartered in Atlanta, Georgia, and operates as a publicly traded company under the stock symbol NYSE: BZH., Beazer Homes is involved in constructing and selling single-family homes, townhomes, and condominiums. Beazer Homes operates in various housing markets, including Sacramento, Las Vegas, Phoenix, Dallas, San Antonio, Houston, Nashville, Indianapolis, Atlanta, Orlando, Charleston, and Myrtle Beach. 

20. KB Home:
    KB Home, founded in 1957 by Donald Kaufman and Eli Broad, is headquartered in Los Angeles, California. As a publicly traded company under the stock symbol NYSE: KBH, KB Home is known for its commitment to sustainable and personalized home designs. Historically, KB Homes has focused on housing operations in the Western US, including Arizona, California, Colorado, Texas, and Nevada. Recently, KB Homes has added new home communities in Florida, the Carolinas, Washington, and Idaho.

Read these posts to learn more about brand trust

FORMULA FOR GETTING BRAND TRUST RIGHT

HOW DO YOU BUILD BRAND TRUST?

2024 AWARDS and RATINGS