America’s Most Trusted Home Builder
Buying a home is among the most important financial decisions people make in life. Making the right decision in the search for a new home is based on the quality and craftsmanship of the home, above all else. At the center of assessing home quality is trusting the company that built the home. Simply stated, home builder trust is critical to those who are making a home buying decision.
In the Lifestory Research 2020 America’s Most Trusted® Home Builder Study, for the fifth year in a row, Taylor Morrison Homes is the most trusted. To receive this recognition five years in a row is a significant distinction given the nature of the home building industry. There are hundreds of home builders operating throughout the United States, but Taylor Morrison has consistently earned the trust of home shoppers.
As the 2020 Lifestory Research America’s Most Trusted® Home Builder, Taylor Morrison received the 5 Star Trust Rating in the study with a Net Trust Quotient Score of 115.9 from people actively shopping for a new home. The five most trusted home builders, in order, were Taylor Morrison, Toll Brothers, William Lyon Homes, Shea Homes, and Woodside Homes. Other builders found among the top 10 most trusted home builders included TRI Pointe Homes, Brookfield Homes, Richmond American, Drees Homes, and LGI Homes. Taylor Morrison received the best reviews and trust ratings among the most popular brands as judged by consumers See the table for trust scores and ratings from the 2020 study.
The annual study examines trust among new home shoppers. The 2020 ranking is based on 34,882 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were those that were known throughout the United States as measured by brand awareness within the new home construction industry in the largest 35 housing markets. The national ranking includes the 25 largest home builders in the United States based on annual closings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories. This score includes three levels of consumer trust: “advocates,” a customer who feels a significant trust toward the brand, “neutrals,” those who have a moderate level of trust in the brand, and “antagonists,” those who do not trust a brand. The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each segment. Details of the approach used in the research program can be found on the survey methodology page.
The Lifestory Research America’s Most Trusted® Builder Study explores new home shopper perceptions of home builders and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the home builder. The study investigates the questions asked by shoppers – Who is the best home builder? Which home builder is recommend the most? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses home builder reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
Taylor Morrison Home Corporation (NYSE: TMHC) is a national homebuilder and developer based in Scottsdale, Arizona. The company designs, builds, and sells single-family and multi-family attached and detached homes; and develops lifestyle and master-planned communities. It operates under the Taylor Morrison brand name in Arizona, California, Colorado, Florida, Georgia, Illinois, North Carolina and Texas. Taylor Morrison announced in November of 2019 that they were in talks to acquire William Lyon Homes. William Lyon Homes is among the most trusted home builder brands identified in this year’s study as well in the 2018 study (ranked 3rd both years) by Lifestory Research.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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